Don’t risk missing potential sales because of online faux pas. If you’re partaking in any of the 10 digital marketing mistakes from this list, you could be losing a potential customer.
1. Your Website Copy Sucks
If you’re using complex language that your target audience can’t understand, if you’re writing copy that isn’t meant for your core demographic, or if your content is just dull and boring, you’re going to lose customers. Your content needs to keep your visitors engaged so make sure it doesn’t suck.Â
2. Your Social Media Presence Is Non-Existent
Signing up on social media sites is free and easy, so why haven’t you done it yet? These platforms are a great way to interact with your potential customers in order to nurture relationships and build a loyal following. Sign up, engage, interact, and reap the benefits of social media. If you’re not on social media, you’re making it difficult for prospects to engage with your company—and they might just go interact with your competitor instead.
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3. Your Website Isn’t Mobile Friendly
Most people use their smartphones for search queries, so you can easily lose a potential customer if your website isn’t optimized for mobile viewing. If a prospect is looking for information on your website on his phone and he can’t easily view your content, he’ll give up and move on.
4. Your Site Is Slow
In the digital age, prospects expect to get the information they want immediately. If your website loads too slowly, a potential customer isn’t going to waste his time waiting for pages to load. It’s a huge turn off.
5. Your Website Is Difficult to Navigate
You need ease of navigation if you want website stickiness. If a potential customer can’t find what he’s looking for, if he has to dig through pages of junk or click a dozen links to get to the content he’s looking for, he’s going to get frustrated and give up. Consider how your visitors will search on your site and make it as easy as possible for them to navigate through your content.
6. Too Many Emails
You’ve worked hard to build your valuable email list, so don’t abuse it by sending too many emails to your prospects. We know you’re excited but there’s no need to bombard them with dozens of emails every month.
7. Poor Photography
If you take photos of your own products for your website in order to save a couple bucks, you could be losing out on potential sales. Your photos are often the only way visitors get to know your products, so make sure they’re high quality, professional, and alluring so people want to buy them.
8. Poor Customer Service
If a potential customer has a question and wants to get in touch with your company, he should be able to do so quickly and easily. If your contact information is impossible to find online and if your employees aren’t on the ball and replying immediately, you’re going to miss sales.
9. Poor Reputation Management
Sometimes, past customers might complain about your company, your employees, or your products or services online. It’s important to handle these delicate matters with professionalism and maturity. If you’re replying to bad reviews online by blaming the customer, being passive aggressive or downright rude, or just not replying at all, you’re not going to look good in the eyes of your future customers.
10. Not Using SEO
When it comes to digital marketing, SEO should be your best friend. You should be using search engine optimization to your advantage in everything you do online. It allows you to be found online when potential customers use search engines to find information, products, or services that are related to your business. If you don’t utilize SEO, you won’t show up as a result, so you’ll lose out on sales.