In today's digitally connected world, it is imperative that your sales team is using social media. If they're not, your business is missing potential sales. Your customers are on Twitter, so why aren't your sales people? There are a number of ways your sales team can benefit by using Twitter. You may also find useful erp development.
Extend Your Reach
Customers are doing research online before purchasing goods and services. You can't just rely on your company website though. Consumers are turning to Facebook and Twitter to find out more about companies. Your sales team needs to consistently maintain their online presence. Your prospects are on Twitter, so your sales team needs to be on Twitter.
Find Prospects
Use Twitter to find your target audience. Follow potential buyers, competitors, competitors' followers, and anyone who matches your ideal customer profile. It's all about whom you follow and who follows you. Identify and search for relevant keywords and hashtags that potential customers might use and start following everyone who matches your ideal customer profile. Check out whom your competitors are following and who is following them. You want to follow the right people and you want the right people to follow you. You need to build your following. This may take some time, but it will be worth it.
Engage
You want to increase the visibility of your business and make it easier for people to find your company online. In addition to your website, your company should have social media accounts that are maintained on an ongoing basis. Furthermore, your sales people should each have their own professional social media accounts related to your business. Not only will this increase the chances of potential customers finding your company, but also it is an excellent way to add a personal element, which customers may prefer. Customers might be more inclined to take advice from another individual.
Twitter allows you to interact with your customers like never before. If they have questions, your sales team can get back to them quickly. Use Twitter to build relationships, build customer trust, and gain credibility in the industry. Your marketing team should be providing your sales team with valuable content for them to share on Twitter and other social media platforms in order to gain credibility in the industry. Give visitors a reason to return to your website repeatedly by continuously sharing useful information via Twitter.
Generate Leads
Your sales team should be using Twitter to generate sales leads. Once potential buyers find you on Twitter, they will be able to easily access information about your company and your products/services. They can read the useful content you've provided. Potential buyers can locate you, begin the sales cycle, and express interest before your sales team even needs to get involved. Ideally, this will result in a qualified sales lead. Your sales people can then reach out and continue to nurture the lead. Using Twitter and other social media platforms will help your sales team in the long run by generating qualified leads.
If you're worried about the time all of this will take, you shouldn't be. Nowadays, you can schedule and automate Tweets ahead of time. That being said, it is important that your sales people are still logging in from time to time to actually engage with customers. You want to demonstrate to consumers that your company is reliable, dependable, and helpful, so be sure to respond to those questions in a timely manner. Connect with customers and address their concerns. This will all be well worth the time and effort you invest.
Twitter is a fantastic resource for sales people. By using Twitter wisely, you can extend your reach, find prospects, interact with consumers, and generate leads. Your sales team can benefit so many ways by using Twitter.
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